Why invest in a mobile friendly website for marketing?
On 21-04-2015 Google performed a major update to its mobile search algorithm. Google launches a ‘mobile friendly’ label in the search results. Thus mobile users know immediately whether your website will be displayed correctly on their Smartphone or tablet. The possibility even exists that your website will not be shown in due course when it is not optimized for mobile devices. For some this means that Google is stepping away from its “content is king” model but they are not. Content still remains important, but for mobile sites user experience will be taken in account for the mobile rankings.
Through this URL you can test whether your site is mobile friendly
And if you haven’t looked at your site on a mobile phone you can see what it looks like on this site : mobile test
Is mobile friendly the same as responsive design ?
NO, it is not. In most cases responsive design adapts your website to the size of the screen of the device your site is being viewed on. When viewing those sites on a smart phone in most cases following happens (real size on samsung s4) :
As you can see the site adapted to the size of the screen, but the text is unreadable and images are too small to see what it is. When using your smart phone would you take the time to find out where this is and would you go there?
What should a mobile friendly website look like ?
First of mobile users expect a site to be fast and not slow loading. Mobile Internet is slower than fiber or cable, so you should try to avoid high-resolution images and no Flash (it’s very slow loading and not supported on most smartphones). A normal website is often not user-friendly for a mobile visitor and loads much slower than on a desktop pc. The likelihood that your mobile visitors get annoyed and leave is therefore great and do you really want them to check out the competition?
The second thing to watch out for is readability. Small text should be avoided so your visitors should not have to zoom in to be able to read.
If you are using hyperlinks (and almost every site does) then you should make sure they are far enough one of the other so people don’t accidentally push 2 while using one finger on their screen.
Swiping is something we all know by now and is used for images; so having a horizontal scrolling bar on your mobile website is not done. Horizontal scrolling on a smart phone and tablet is perceived as very annoying so please avoid it. This mostly happens with sites that are not responsive.
After some adjustments using the information on the website (no changes to text exept the size) ; a real mobile optimized version of this site would look like this:
According to Google, anno 2015 almost 70% off Belgian people use the search function on their smart phone or tablet in addition to their desktop searches. Yet many companies still seemingly are not concerned with these mobile surfers and make the fatal mistake to not take this into account in their marketing plan. Is your business ready for mobile visitors?
Take action today and have your website made suitable for mobile devices. If your website is not optimized for mobile traffic, you will miss out on many potential customers.