What is a google adwords certified partner?
Everyone knows them, the sponsored ads from Google (pay per click advertising). Of course you should spend time optimizing for organic search and think long-term, but when it comes to getting very fast results the only way to go is to use adwords.
Someone telling you they can get your site in the top 3 organic in one or 2 months probably doesn’t have his own site at the top of google organic. Same thing for someone telling you seo for organic will only cost 150€ monthly and guaranties your site will be N°1 in six months. For all those wanting fast results and an almost guaranteed visibility Google (and all major search engines) have developed paid listings. Google adwords listings are based upon a number of variables including the CPC (bid price), click-through-rate (CTR) and landing page quality.
How to optimize your Roi from your adwords campaigns.
For people on a small budget or wanting to do it themselves, you can. Google even encourages companies to have ownership over their adwords account; you will be the one billed for the ads after all . In case you prefer someone else to manage your account, you can and Google will show you a list of certified partners (who passed multiple tests) that can do this for you and to whom you can give a manager access to your account.
Once a campaign has been set up correctly, after a while you will see the first results of this campaign. Don’t get me wrong you might get a lot of visitors and think your campaign is a success but having a lot of visitors without the sales isn’t that great and will consume your adwords budget very quickly. Google gives a fairly clear explanation of how you can set up your keywords. But let’s be honest; keyword research and ad optimization take time, time you could be spending on building your business. If your keyword phrases generate a lot of clicks to your website, that’s not to bad but if those visitors leave your website as soon as they came that’s not so good; this can be checked by linking your adwords account to your Google analytics account.
What can a pay per click advertising agency do for you?
When building your pay per click advertising campaign you can specify things like country or region, you will need to take some time to think about what prospects you want your ads to be shown to. Are you a local company or do you want your ads to be shown in other countries. Do you want to put the highest bid or do you prefer working on the quality of your add. When checking analytics you see something is wrong, is it the ad or is it your landing page on your website? We can solve these questions for you and help you get the most ROI (Return on investment) by optimizing your campaign and if needed by optimizing your landing pages (on-site seo).
Adwords or any other paid listing can get you great and fast results if done right we can help you get these. Fill out our form if you want to know more about what we can do for you. But don’t forget these listing are good for short-term results; if you need long-term results investing in seo would be better. These ads aren’t free, it’s how these search engines make their money