Search engine optimization or SEO
This is a topic which seems to have contradicting versions. Some say that it is dead and others, that it is very well alive. Well, like other things in life, the answer depends on how you look at things, and your perspective towards search engine optimization. An seo expert agency can show you how alive it still is.
Basically, search engine optimization concentrates on generating web traffic to your site, without you needing to pay for each individual lead it generates. So looking at this, SEO does look essential and required for your website.
However it’s not enough if it just generates web traffic, you should also be able to know how to identify the important sales generating keywords in your website and used in the internet. It is only with this knowledge that you will be able to focus and optimize your website. So in other words, it’s the people who don’t know how to do this, or who do not hire a SEO expert agency to do this, who think that SEO is dead and thus an additional expense.
It’s only if you thoroughly know the uses, benefits and reasons to use SEO will it benefit your business. Of course, this is not something every business person may know. This is why you need to hand over this task of using search engine optimization to your benefit to some expert SEO company.
They will then use their knowledge and expertise to manipulate your website so that it reaches a good website ranking. It is SEO which makes your website more understandable and accessible to search engines and can even generate more clicks to your website than a paid result or PPC!
All this proves that SEO is indeed not dead. It’s just that the points it emphasizes and prioritizes on keep changing. While it was once important and a necessary part of a website’s marketing purposes, today it emphasizes more on improving your website’s brand and in the process, improving your online visibility and search engine rankings.
This is why millions of brands worldwide today use digital marketing. No matter if it’s a small or big company, all organizations and business know that they have to invest in SEO to remain in competition in today’s digital market. In fact, there are many brands which even do so much as to dedicate an entire team of specialists and departments to improve and maintain their websites’ search position.
Despite all these reasons, most businesses are still in a dilemma as to whether they should use it in their business or not. Though it’s possible for a brand to survive without online marketing, there are also many reasons why you should not make the folly of ignoring search engine optimization. If you are still unsure about implementing search engine optimization in your business this year in 2016, read on as to why your business should invest in SEO.
7 reasons why investing in seo expert agency is worth it
SEO still works
First and foremost, you need to use SEO in your business as SEO very much exists and works even today. The very basic techniques which were used before to improve SEO are still used today and still work although they are somewhat modernized .
Okay, the data pertaining to the effects of organic traffic in Google may have been released just recently, however the basic techniques which were used are very much sound and still working. There are many cases which can prove this and everything boils down to one thing.
As long as you know how and where you have to concentrate for a good user experience through methodic techniques, you can indeed expect and will be rewarded with a good search engine ranking along with lots of generated organic traffic. So the right SEO knowledge with the guidance of a SEO expert agency will definitely help you and your business.
SEO will be around for quite some time
Don’t think that search engine optimization is a temporary phenomenon, which will pretty soon die out in importance. A look at the way search engines seem to develop indicate that just like it hasn’t died so far, it’s not likely that SEO will disappear or lose importance anytime in the near future. An expert agency will be able to adapt to the changes in the search engines.
In fact, not only are searches conducted using keywords, in some cases even audio and video searches will ultimately depend on keywords to be viewed or listened to. This proves that SEO will be around for some time, as long as its techniques exist.
SEO can actually help you reduce costs
You may wonder how this is possible as one of the reasons many businesses don’t use SEO is because they consider it to be an additional cost. Well, these people don’t know that despite having to pay for the implementation of SEO, it does give you a much better ROI than other types of popular online marketing techniques like social media marketing and PPC or Pay Per Click advertising.
This is because though PPC may indeed generate more revenue to your site, and social media is an important aspect of your business branding and for developing your image, it is plain old organic SEO which forms the solid base for your online presence.
You need to understand that search engine optimization is not just an investment, it’s a long term investment which also gives you a long term returns. Once you use SEO in your business, you will notice your business improve its ranking for more and more words related to your products and services.
With time, the expenses incurred to bring customers to your business is gradually reduced as you only target customers who were already interested in buying or using your service, which is proven through the internet searches they make.
In fact, you can consider this a snowball effect where based on your business, you can actually recover most of the money spent on seo marketing to acquire one customer. While this may differ between industries, you are assured that if you have a digital seo marketing plan, you can expect a better ROI over the long term than any other marketing technique.
Brings you more customers
Whether you know it or not, as much as 80-90% of potential customers are today using the internet to search for their products and services, including yours, online. Not only do they look for specific products and services online, they also prefer checking online reviews before making any purchase or using anything. This number is slotted to increase and not drop with time so it’s not long before you can expect practically everyone to do their search for products and services online.
It’s obvious you want them to locate your business, right? Remember, if they can’t find you, it’s very much likely that they will find and turn to one of your competitors for help. So without SEO in your business, people and prospective customers will have a much more difficult time finding you, and may only end up going to your competitors.
Like any other form of marketing, SEO is also about volume, generating enquiries about your ware and squeezing all enquiries through the sales and customers funnel. Not only will SEO bring you customers, they will also ensure you get a lifetime customer, a customer who will give you repeat business over time.
Unlike other traditional forms of marketing, SEO lets you not only generate more customers, it also helps you measure your costs versus its returns. Once your online visibility is increased through your website design, the right SEO techniques and how you convert visitors, you can obviously expect your business to generate more organic enquiries and sales.
Increase in the demand of mobile bandwidth and changing SEO techniques
Everyone is in a hurry these days, which is why most people don’t conduct their searches via desktops and laptops anymore. People want to find the perfect birthday gift for their child or spouse, a new dress for a wedding or just some dentist to book an appointment. They don’t have the time to do all this searching at home, and thus do searches while travelling on the train or driving in the car through their mobile devices and smartphones.
With this, it’s expected that the amount of traffic which is generated to your site through mobile devices will exceed the traffic delivered through traditional desktop devices. With this marked increase in mobile usage, you can expect to find a new plethora of effective SEO techniques like local search optimization which your SEO expert agency will use for businesses like yours to meet your mobile users’ needs.
The absence of a healthy content profile can worsen things
All changes and updates made to the algorithms of Google and other search engines have an impact on how search engines look at websites. This is why the techniques which were used a lot before are not important today, and things which didn’t exist then like social media indicators, play an important part and have an effect on your search engine rankings today.
It’s thus important that you build a healthy content profile which spans a few months and perhaps years. Its absence only spells danger and can damage your business as this is one of the factors which Google today considers while looking at your site. In other words, a healthy content profile has an integral part in improving your search engine ranking.
Everyone, including your competitors use SEO
While you are still undecided about whether you should use SEO in your business or not, you may only be wasting time at improving your search engine rankings while your competitors have already improved their rankings and online visibility using SEO techniques.
So not using SEO in your business’ marketing campaign only hampers your progress and chances of improving your ranking. You thus lose ground to a competitor, which is not good news. Don’t give your competitors an advantage over you just because you ignored using this important tool for your business.
Remember, you have nothing to lose with SEO as it does not consume any of your time; it only consumes the time of the SEO expert agency you hire. You as the business owner needn’t do anything; just don’t lose to your competitors by not using SEO.
Its thus proven that you should not waste any time about implementing SEO to your business as it is more important for you now than it ever was. You definitely need a strong SEO strategy in place if you want to succeed in the internet, in online marketing and improve your online visibility.
SEO is today the single one very important aspect of any business’s branding efforts and online presence. As a business owner, you will definitely be on the lookout for maximizing your marketing dollar spent to increase your business returns.
With everyone conducting searches at the swipe of a finger and buying things with the click of a button, you need to use SEO in your business so that your business too reaches out to these customers conducting searches and buying things.
Instead of only reading and learning about the importance and benefits of SEO to your business, it’s time that you too implemented it in your business. Don’t think that it’s an unnecessary expense, but is instead an investment for your business which will reap you long term rewards.
We are a SEO expert agency in Belgium who know and will help you too understand the importance of implementing SEO to your business. We don’t use just old-fashioned SEO techniques to improve your website rankings.
We also make use of various web properties like blogging platforms, videos and social websites in search results to help your business dominate your niche and crush your competition so hard that all searchers and potential customers have practically no other option to turn to than you.
So if you think that the LCV or Lifetime Customer Value of your company is worth it, then its’ worth investing some time and money in harvesting the internet’s power for your business which will in turn help increase your sales.
Just contact us today if you wish to improve your online visibility through SEO. Or you can just fill out our introduction page’ so that we can assess your case and give you a free in-depth analysis deciding what we can do for you to give you an edge over you competition.